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PRODUCT: Apples MacBook laptop What/who is the target market for this product? Where would this product be found? After researching the prodcuct's strategy, does the

PRODUCT: Apples MacBook laptop

What/who is the target market for this product? Where would this product be found?

After researching the prodcuct's strategy, does the company's marketing strategy reflect this?

Now consider the broader category of the product. Could this product be changed and/or the marketing strategy be adjusted to appeal to other market segments?

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