Product / Brand : (Enter your Realization and Reflection chosen product here) Identify product features Describe the core, tangible and augmented product Classify products into different categories. Your OWN Product: How are you going to do it? One of your Requirement on this part is to provide or cite articles that will support your answer on this part of your activity. Briefly discuss your answer. Make branding decisions Describe the new product development process Ilustrate the product life cycle and explain its importance to the organization