Product: Chips Ahoy

1. Develop a Market Positioning Map and a Positioning Statement, which includes a New Tag Line.
   1. Develop a Market Positioning Map (See pg. 206) using 2 dimensions that you think are important to your target market and including at least 3 other competitors.
   2. Create a Positioning Statement (See example in pg. 212)
   3. Develop a New Tagline for your product that clearly communicates the brand message. The short description should act as a catchphrase of the brand and builds brand personality which, in turn, helps in setting the positioning of the brand in the market.
2. Positioning Map Insert your Axis labels: Your brand and three competitors

b) Positioning Statement: Be clear and follow the format in the textbook

c) Tagline: Make sure it relates to the positioning statement