1.2 The current advertising campaign for Red Bull would be changed if less than 30% of consumers...
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1.2 The current advertising campaign for Red Bull would be changed if less than 30% of consumers like it.
a Formulate the null and alternative hypotheses.
b Discuss the Type I and Type II errors that could occur in hypothesis testing.
c Which statistical test would you use? Why?
d A random sample of 300 consumers was surveyed and 84 participants indicated that they liked the campaign. Should the campaign be changed? Why?
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Related Book For 
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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