Product depth is most associated with: (1 point)

1. The categories of a product
2. The value of a product
3. The company's stocks
4. The lines of a product

Services are considered: (1 point)

1. Expensive
2. Unnecessary
3. Hard to Market
4. Perishable

The first C in the 5 C's of pricing refers to: (1 point)

1. Change
2. Company Stock
3. Company objective
4. Curve

The demand curve is an inverse correlation (1 point)

T or F

Name two things other than the 5 C's that can affect pricing (2 points)

________________________________

________________________________

In price skimming, the _____________ price is high (1 point)

1. End
2. Seasonal
3. Market
4. Initial

Market penetration pricing refers to setting an initial ____________ price as the introductory price

Markdowns is not a pricing tactic (1 point)

T or F

Price fixing involves companies collaborating with each other (1 point)

T or F

Companies and Retailers can use electronic trading to (1 point)

1. Expand their trade area
2. Buy out other retailers
3. Make their product more expensive

4. Eliminate brick and mortar retailers

Noise occurs when there is a difference between the _________________ and the _______________________

Using public relations is a paid form of communications (1 point)

T or F

Cinema is considered a medium in advertising (1 point)

T or F

Loyalty programs are associated with which of the following: (1 point)

1. Sweepstakes
2. Contests
3. Credit cards
4. Samples

The personal selling process is a ________ step process (1 point)

1. Two step
2. Three step
3. Four step
4. Five step

When managing a sales department, one of the things to consider is (1 point)

1. The color of your offices
2. The height of the people you hire
3. Training for your salespeople
4. Always to have meetings once a week

Variability refers to the ________________ of service (1 point)

1. Price
2. Quality
3. Type
4. Amount