Product description:

"SMV Go Cart is an online application that you can use by simply downloading it on the app store. It is a one-stop shop, especially for individuals who love to cook, saving them considerable time and effort. Our business will also provide a delivery right to your doorstep as a value-added service. SMV Go Cart contains various products such as seafood, meat (pork, chicken, and beef), and vegetables. These goods will be procured directly from suppliers and kept in our warehouse as inventory. SMV Go Cart will enable every customer to bypass the line, relieve you of the inconvenience of traffic, and allow you to relax at home while you wait. It will surely make your life easier and you healthier."

I. answer and explain questions below:

The size, the nature, and growth of total demand for the product must be determined in the following manner: 1. Who and where is the market? Segment the market according to type, manner of use, income classification, location, age, etc. The manner of segmenting the market would depend on the type of product being considered. For instance, the market for automobiles could best be segmented by using income as a yardstick. On the other hand, the market for heavy equipment could be better understood by pinpointing industry classification. 2. What is the total domestic demand from the historical point of view? 3. Is there a foreign market? If so, determine the historical demand. 4. Evaluate demand growth patterns in the past and project future demand by applying appropriate projection methods.

II. answer and explain questions below:

1. Who and where are the direct competitors? Classify them according to size, product quality, location, performance, and market segment performance. It is important to determine the type of competition existing. Are there only a few big firms producing the product being considered? Are there many small firms with no single firm controlling the market? Or is it an industry of big and small firms? The type of competition in existence would influence the decisions on production capacity and marketing strategies. 2. Determine the historical domestic supply based on local production and importations. 3. If there is a foreign market, determine the historical supply patterns in the targeted countries based on local production and importations. 4. Evaluate supply growth patterns and project future supply by applying appropriate projection methods