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Product: Microsoft Xbox One X 1TB Console Suggested selling price: $389.90 Sales in 2018: 29.4 million units Variable cost per unit: $116 Fixed cost per

Product: Microsoft Xbox One X 1TB Console

Suggested selling price: $389.90

Sales in 2018: 29.4 million units

Variable cost per unit: $116

Fixed cost per unit: $50

Price elasticity for high-end gaming console: 2.6

Question 4.2: The marketing manager of Microsoft would like to know if the current suggested selling price ($389.90) can yield the maximum profits. If not, what is the profit maximization price for Xbox One X?

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