Product packaging- (design, colors, logos, etc.): Coke has a clear plastic bottle. There is a red wrapper as the label with white lettering. The lettering is the brand Coca Cola with the slogan near it. The top to the soda is bright red like the label. The Generic Soda has a clear bottle with red wrapper label but not nearly as recognizable to the trained eye. I noticed I automatically looked for the Coca Cola and found it much more pleasing to the eye. Coca Cola was eye level and in front. The generic was off to the side and higher up. (out of normal line of sight).

Which products/brand names compete most closely with each other?

 Are they placed close to each other on the shelves or far apart?