Product Price Place (targeted audience) Sampling Digital (social (motto) media) Media Buzz On Our Work Slides: 1. Who is the TARGET MARKET for PUR Gum? WHO IS this for ? Answer 2. How does PUR Gum DIFFERENTIATE itself from the similar competitors? following what makes it STAND OUT? Questions 3. Name a brand name that you use. Why did you choose that brand over the others? To SUMMARIZE: . a key part of marketing is FINDING OUT what people want & GIVING IT to them