Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Product X is a consumer product sold by its manufacturer at price $5.99 per unit. The total annual sales of product X are $31,248,632. The

Product X is a consumer product sold by its manufacturer at price $5.99 per unit. The total annual sales of product X are $31,248,632. The fixed costs involved in manufacturing product X are $1,500,000 and the variable costs are $0.86 per unit. The advertising budget is $1,800,000. Miscellaneous variable costs (i.e. shipping and handling) are $0.04 per unit. Salespeople are paid entirely by a 12% commission based on manufacturer's price. Product manager's salary and expenses are $90,000.

Calculate the following:

1. What is the unit (contribution) margin for Product X (in $)?

2. What is product X's break-even volume?

3. What is Product X's (annual) net profit?

4. If manufacturer doubles its advertising expenditures, estimate the increase in sales over current volume needed to maintain the current profit level.

5. Calculate the increase in sales over the current volume needed to maintain current profit level if the manufacturer lowers price by 25%.

When solving problems round manufacturer's price, sales and net income (profits) to the second decimal point (e.g. $5.69 and $23,123,245.32). Also, round sales volumes to the whole numbers (e.g., 123,456 units).

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Introduction To Hospitality Management

Authors: John R Walker

3rd Edition

0135061385, 9780135061381

More Books

Students also viewed these General Management questions

Question

Compare and contrast frame relay and Ethernet services.

Answered: 1 week ago