Product: Xiaomi MiniJ Smart Wall Mounted Washing Machine

• 13built-in washing mode
• high-temperature washing at95C (almost 100% sterilization)
• connect toyour smartphone and tracking the washing process
• remote switching modes
• Itcan becontrolled byXiaomi's Mijia app, offering 14washing modes, including sportswear, kids, and high-temperature washing.

Target market:

- Singapore residents between the age of 25 to 45 years old

- Middle to high income households

- Residents who have limited floor space for a regular washing machine and will greatly benefit from having it mounted on the wall

PESTEL Analysis towards launching the smart washing machine in the Singapore market.