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Product: Xiaomi MiniJ Smart Wall Mounted Washing Machine 13built-in washing mode high-temperature washing at95C (almost 100% sterilization) connect toyour smartphone and tracking the washing process
Product: Xiaomi MiniJ Smart Wall Mounted Washing Machine
- 13built-in washing mode
- high-temperature washing at95C (almost 100% sterilization)
- connect toyour smartphone and tracking the washing process
- remote switching modes
- Itcan becontrolled byXiaomi's Mijia app, offering 14washing modes, including sportswear, kids, and high-temperature washing.
Target market:
- Singapore residents between the age of 25 to 45 years old
- Middle to high income households
- Residents who have limited floor space for a regular washing machine and will greatly benefit from having it mounted on the wall
PESTEL Analysis towards launching the smart washing machine in the Singapore market.
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