Product-Market Growth Matrix Exercise

1. Go to the website of one of the companies listed below.

2.Examine the companys statements about its operations and activities.

Try to gain an idea of the firms past, present, and future growth strategy

or strategies. Places to look for such information include links such

as About Us, Company History, and Products and Services.

Please remember that you need to include the year for the type of

growth strategy to make it clear what and when the company did to

pursue it. For example, expansion to new markets in 1995would go

in Market Development, while announcements made in the past year or so

about efforts to grow share in these same markets would be better

suited to Market Penetration.

3.Also visit a secondresource (e.g., Yahoo! Finance) and look

at a profile of the company and any other information you like (e.g.,

SEC Filings, Headlines). Does this analysis reflect what you found

on the companys site? In what way's?

4. Record two or threegrowth examples from your findings in #2 above

for eachcell in the 2X2 grid (top half of next page). Write a brief

analysis summarizing your findings on the bottom half of the next

page. Note any surprises or differences between the two sources and

what strategy(ies) the company seems to be emphasizing now and/or

in the past. List the second source you used as part of this analysis.

Companies to use for this exercise are: Starbucks or John Deere

Product-Market Growth Matrix Exercise Current Products New Products Current Markets New Markets New Markets Analysis Product-Market Growth Matrix Exercise Current Products New Products Current Markets New Markets New Markets Analysis