Product-Market Growth Matrix Exercise

1.Go to the website of one of the companies listed below.

2.Examine the company's statements about its operations and activities.

Try to gain an idea of the firm's past and present growth strategy or

strategies.Places to look for such information include "About Us,"

"Company History," and "Products and Services."

3.Also visit a second resource (e.g., Yahoo! Finance) and look

at a profile of the company and any other information you like (e.g.,

SEC Filings, Headlines).Does this analysis reflect what you found

on the company's site?

4.Record two or three growth initiatives for each cell in the 2X2 grid (top

half of the next page).Also, give a brief analysis summarizing your

findings on the bottom half of the next page.Note any surprises or

differences between the two sources and what strategy(ies) the

company seems to be emphasizing now and/or in the past.List the

second source you used as part of this analysis.

5.Submit the single page via the Assignment feature on Blackboard.

Five point penalty for exceeding the one page limit.

Companies to use for this exercise are:

StarbucksDeereCintas