Products and Services for a Global Market Module - Product Development The Supreme Council of Health in Qatar had suddenly revised regulations for the labelling of energy drinks in response to concerns regarding their health effects. The sudden change required Kickstart to pull its product from the shelves, arrange to have the supply shipped to a manufacturing location and redesign new cans to ship back to businesses in Qatar. Although the company addressed the questions quickly and remedied the situation, the sudden absence of the drink caused some negative press. In addition, while the product was absent, Kickstart's loyal customers may have tried competitors' offerings and perhaps continued to purchase them even when Kickstart had been restocked Although Kickstart has vast resources, and a situation like what occurred in Qatar wouldn't leave it bankrupt, it actively competes with other popular premium brands of energy drinks that also sell extremely well on the international market. Loss of market share, for whatever reason, can be very costly, both financially and in terms of the reputation of an international brand. Kickstart is well aware of these costs and is taking steps to prevent similar situations in future. Learning Outcomes This case study relates to the following learning outcomes from the module Product Development in the course Products and Services for a Global Market: Describe international trade considerations and their implications when developing or adapting products for international trade, including market entry strategies, product life cycle and market research regarding the product . Explain product standardization, and phases of new product concept development or adaptation for new international markets, considering purpose and opportunities Ensure regulatory compliance of products in each international market, considering regulations and policies of each market as well as global agreements and guidelines when developing or adapting products