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Products should be designed to satisfy the specific needs / wants of targeted segments of potential consumers. During the life cycle of products it is
Products should be designed to satisfy the specific needswants of targeted segments of potential consumers. During the life cycle of products it is expected that other products that intend to satisfy the same specific needs will also enter the industry. For example, the McDonalds Egg McMuffin first entered the industry. Subsequently, competitor Nestle's Breakfast Smoothies also entered the industry. From the perspective of McDonalds Egg McMuffin, competitor Nestle's Breakfast Smoothies should be considered:
a subsitute competitor.
an indirect competitor.
a direct competitor.
a primary competitor.
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