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Profesr Robert Kaplan Bir eyi lmezseniz, onu ynetemezsiniz. Dengeli puan kart metodolojisinin gelitirilmesinin bir irketin stratejik hedefleriyle nasl balantl olduunu aklayn. Dengeli puan kart, Hedef'te

Profesr Robert Kaplan Bir eyi lmezseniz, onu ynetemezsiniz. Dengeli puan kart metodolojisinin gelitirilmesinin bir irketin stratejik hedefleriyle nasl balantl olduunu aklayn. Dengeli puan kart, Hedef'te rendiimiz eyle, yani bir kuruluun amacnn para kazanmak olmas gerektiiyle tutarl m?

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