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Posted on Sep 13, 2024

Profit Dominos was first started in the year 1960 and has been the world's most dominating pizza company ever since. It consists of over 10,800

Profit

Dominos was first started in the year 1960 and has been the world's most dominating pizza company ever since. It consists of over 10,800 company owned and franchised outlets spread over five continents and over 70 different countries. The low-cost investment for infrastructure and franchisee owned business model are the main drivers for the success of this organization. The motto of Dominos i.e., fast delivery with excellent taste has enabled the organization to gain the trust of millions of consumers around the world. It has adopted differentiated targeting strategy to recognize the different tastes and preferences of consumers of foreign country, where they have opened their franchise and supply these preferences accordingly. They provide their menu based on demographic and geographic factors. For example, theyrecognisedthat they could not sell beef-based pizza's in a country like India as cow is considered holy, and they replaced this with various chicken-based dishes. The organization hasrecogniseditself as a franchise which has competitive pricing with diverse options to choose from. The organization adopted vertical integrating mode of supply chain which enabled them to control their resources and cost structure, which resulted in them being competent in the market as well as the preferred brand of pizza for consumers. Adoption of low-cost outlets is one of the major cost component factors which makes Dominos more viable when compared to its competitors such as McDonalds or KFC. The organization does not focus much on expensive interiors and mostly focuses on whatpizza'sare supposed to bei.e, a fast food. Dominos has strategically placed their outlets and have vertically integrated their delivery system to help their consumers in the best possible way. Reducing the turn-around-time is one of the major advantages this organization has over its competitors. While the organization owns a few dough production factories in some countries, they work with expert franchise in some other countries to streamline their supply chain (Joint Ventures). Dominos launched aturn aroundstrategy in 2009 to address various criticism they were facingand alsocame up with effective innovative strategies to meet the needs of their customers. Though Dominos have a lot of competitors in a global aspect, their unique strategies such as providing discount offers and on time delivery, they own majority of the market shares in most of the countries. They haveminimisedtheir competition by focusing on two important areas- far and wide distribution, and fast delivery. It is difficult for an international franchise like Dominos to establish themselves properly in developing countries due to lack of per capita income, illiteracy, poor standards of living etc. However, the strategic location of their outlets and promotion of online sales channel has helped the organization to obtain consumer satisfaction, while also being cost effective. They have a wide range of options in their menu, which consists dishes that can be afforded by lower income groups. It was easy for Dominos to enter the white dominated markets such as the European and the Australian market from the US, as a result of country similarity theory. This theory suggests that like-minded consumers irrespective of their countries prefers similar things during same stages of economic development. One other factor which helped Dominos lose its competition is adoption of modern technologies for the delivery business. As one of the prime adopters of online delivery business, Dominos has invested in various digital capabilities, mobile and computer technologies, and platform for data analytics to stay unique from its competitorsand alsomeet the changing demands of their customers. Adding to this, the organization promotes the adoption of Global Compact principles by taking care of their employees in a professional manner and they also attend to the environmental crisis by promoting the usage of E bikes for their deliveries. High brand recall, efficientchannellingnetwork, low cost infrastructures, healthier alternatives and efficient supply chain has motivated the consumers to prefer Dominos over any of its competitors.

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Planet

Many businesses have committed to contribute to a great deal to enhance the social and environmental consequences of their operations, but they have not been as effective as they should be.Meticulously craftedenvironmental standards can inspire inventions that minimise the overall cost of a product. Such advances allow businesses to make more efficient use of a variety of inputs-from raw materials to energy to labour-thereby offsetting the costs of improving the effect on the environment(Porter andLinde, 1995).Domino's is a company thatlistenstoits stakeholdersand most importantly aims to be responsible business players whose primary priority is to integrate four core initiatives that prioritise food, environment, the members of their team and the communities they serve.

With constantchaos between the need to balance the society's desire for environmental protection and coercing economic burden on the company, one side demands for stronger standards and the other tries to out-beat it(Porter andLinde, 1995). However, Domino's has gained its superior value in the global market through innovations that commit to support economic sustainability and longevity.Companies who adopt the system for resource-productivity and go beyond currently regulated areas would reap the greatest benefit(Mulatu, 2018).One such initiative by Domino's is the use of palm oil product that is sourced and produced without deforestation or destruction of peat land.Similarly, the corrugated boxes are made fromrecycled materialsand strictly doesnot allowthecompanytopurchase fibres from illegal logging of forest products.Their pizza boxesare constructed from 80% recycled content and 20% is guaranteed by the Forest Stewardship Council. This means that their wood comes from FSC certified post-consumer waste.

As a sincere initiative to reduce the ecological footprint, the company complies to the UN Global Compact; Principle: Nine (Unglobalcompact.org, 2019) which recommends the company to apply necessary precautionary approaches to meet environmental challenges, diffuse environmental friendly technologiesand to promote environmental responsibility.To reduce the CO2 emissions and energy consumption, Domino's came up with electric scooters or e-bikeswhich also significantly reduces noise and ensure asafe and active way to deliver pizzas(Fingas, 2019).Additionally,as an investment in renewable energy, Domino's brand and network in Australia partnered with CSS (Construction Supply & Service) and installed "energy demand controllers and renewable solar power systems" that resulted in energyreduction up to 22%andsaved electricityup to 27% within a span of 12 months(www.sustainabilitymatters.net.au, 2019).

Almost every operation in thevaluechain of a business impacts the societies in which the company works, generating either positive or negative social impact. The effect an organisation has on society will also change over time as social standards grow and research advances(Porter and Kramer, 2007, pp.78-92).As an integral standard tosupport sustainablefood practices,maintain long-standing relationships with its food suppliersand exhibiting strong social influence, Domino's is committed to support local and organic farming,buyingmeat which are free of antibiotics thatare medically important to humansand investing in research and development supporting farming.Furthermore, toimprove the overall impact of the sustainability initiatives,Domino's joined the DairySustainability Alliance in 2019, which uses goals set by the Food and AgricultureOrganizationofthe UN, to minimise greenhouse gas emissionsby 25% by 2020.

Even with the COVID-19 pandemic changing the way most fast food restaurants operate,Domino's partnered with Give for Good to feed the frontline and donated more than 22,000 hot meals as a token of appreciation for their relentless dedication and support(Domino's | Give for Good, 2020).Domino's is stillon the lookoutfor ways to reduce energy usage and select energy efficient equipment and appliances.Besides, the companyalsoseeks to improve resource productivitythat do not ignore environmental costs and wasted resources.

People

Dominos is almost 60 years old, a brand that loves pizzamakingand the people who love pizza. They have millions of customers, thousands of corporate and franchise team members, and hundreds of franchises, all of whom are addicted to pizza and focused on delivering the joy of pizzainansustainable manneracross the world every day. Dominos concentrate on what matters most, which is nothing else but the communities they serve and commitment to transparency, all which leads to their integrity (Embracing Community Providing Opportunity Inspired Solutions n.d.). In today's world, company like dominos must sustainably manage their businesses. A sustainable business environment not only focuses on the environmental factors but also on the societal factors around the industry. It is crucial for the management team and the company itself to implement sustainable goals. The adoption of sustainability will not only lower down the costs but will also improve brand image.

Implementation of global strategyhas helped the managers of dominos to not only outperform in the market but also allowed businesses to run sustainability. The idea behind using the multinational strategy is to overcome the needs of their local stakeholders by adapting to the needs and tastes of the overall communityinansustainable manner.The supportable way to deal with leadership includes building networks, teaming up with partners, and advancing enduring sustainable values (Avery andBergsteiner, 2011).Focusing on the areas of ethics, quality checks and finally supply chainmangementis theprmiaryobjective of dominos.Leaders should discover approaches to oversee extreme difficulties, for example, an "absence of clear industry norms," an "absence of customer demands", and "lacking financial insufficiencies." Leaders that discover approaches to conquer these difficulties will order a more competitive future (Lloret 2016). Dominos has invested a lot in the development and training of their stakeholders byProviding appropriate training and skills to help all employees improve their knowledge and appreciation of differences so that their behaviors can lead to our positive and high-performing corporate community.

Domino thus complements and leverages every person's contribution irrespective of people's diversity, experiences, and perceptions. It is a brand that focuses and listens to its customers and provides various opportunities to people across the world. In focusing on sustainable measures, they make a difference in providing for the people during disaster reliefs, recovery, and preparedness, support rural communities, provide leadership and entrepreneurship, and help in education and youth initiatives (Social Responsibility n.d.). As dominos is an international company, it had the advantages of brand value and the relevant technology to support their initial investment while opening their first branch in Queensland.

In the yearof 2018, Domino's faced a numerousalligationswhen its talks aboutstantainabilitymanagement.

Domino's focuses on the key 4 areas which are people, community, food and environment. sustainable measures like holding up workshops for thewell beingof their stakeholders.Give for Good giving approach focuses on four main fields where they strive to see the result or end user of our giving, educate and build positive bestpractisesand new ways to help make a difference. This helpsdominiosachieve their vision of sustainable business functioning andachievingsuccessin their key areas(Dominos, 2020).