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Project Management The Sonic Blast music group produces and distributes music for several major artistes. Sonic's strategy is to use several methods to distribute their

Project Management

The Sonic Blast music group produces and distributes music for several major artistes. Sonic's strategy is to use several methods to distribute their music. The company currently utilises three major channels to sell their music: on the internet, in stores, and at their own unique retail distribution outlets. The company also ensures that their music gets to several major radio and television stations. The company also uses other sources of promotions, which they term "Pro-Mo" which seem to be a very effective means of advertising for them.

  • Sonic groups their artistes into five categories: A, B, C, D and E. This categorization is based on their past sales and the artiste's current fan base. Each year the company allocates $120,000,000 to spend on promoting their artistes. This money is spread evenly across the months.

The Sonic Blast music group decided to host a promotional event designed to highlight their artistes, create a platform to launch their new music and new artistes. This event must in the future become a signature event of the company and must become synonymous with their prestigious worldwide image.

Sonic Blast decided to use twenty-five percent of their annual advertising budget to put on this event.

Sonic Blast Music Group's Data:

  • The following represents the company's overall expenditure on each category of artiste based on their categorization
  • artiste based on their categorization.

FORM OF ADVERTISING

EXPENDITURE

CATEGORIES OF ARTISTE
A B C D E Totals
Internet 0.04 0.03 0.01 0.01 0.005 0.095
Radio 0.13 0.10 0.08 0.06 0.02 0.390
Television 0.11 0.07 0.06 0.05 0.015 0.305
Pro-Mo 0.07 0.05 0.05 0.03 0.01 0.210
Totals 0.35 0.25 0.2 0.15 0.05 1.00

You are required to do a project charter for the project plan. This project charter must include a simplified example of the project's Work-Breakdown-Structure.

Use the financial data above as you see fit to assist you in creating a budget for the project.

You are also required to create a comprehensive Project Plan that will give details of the entire project, its schedules, its resources, its stakeholders, its budget and all other components that would allow the reader to have a full understanding of the entire project.

Your to do

1. SCOPE STATEMENT:

2. STAKEHOLDER MAPPING (to include roles and responsibilities of main stakeholders):

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