Project name: Conducting market research to understand the needs and wants of Canadian consumers

short description about project:

To design an effective marketing plan, understand Canadian consumers' needs and wants. Market research does this. Surveys, focus groups, and interviews are market research approaches. Market research data can be utilized to build targeted marketing strategies and communications. If a corporation wants to sell a new product, they must understand what Canadians want. They might survey Canadians about their needs and wants through market research. The company might build a marketing strategy based on the obtained data. Always conduct market research. Companies must stay up with evolving consumer needs and wants. Market research should drive all marketing decisions to understand what Canadians want and need.

SO I need below purpose, scope and objectives of this project as for the question listed below

1. Purpose, Scope, andObjectives

• Define the purpose and scope of theproject.
• Describe any considerations of scope or objectives to be excluded from theproject or the deliverables.
• Ensure that the statement of scope is consistent with similar statements in the business case, the project charter and any other relevant system-level or business-level documents.
• Identify and describe the business or system needs to be satisfied by theproject.
• Provide a concise summaryof:
  • the projectobjectives,
  • the deliverables required to satisfy the project objectives,and
  • the methods by which satisfaction of the objectives will bedetermined.
    • Describe the relationship of this project to otherprojects.
    • If appropriate, describe how this project will be integrated with other projects or ongoing workprocesses.
    • Provide a reference to the official statement of project requirements (e.g.: in the business case or the projectcharter).