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Project specifics: Students will identify and select a commercial from YouTube. The commercial must be at least 60 seconds (longer is likely better) in length.
Project specifics:
Students will identify and select a commercial from YouTube. The commercial must be at least 60 seconds (longer is likely better) in length. Students will critically analyze this ad by reporting that addresses the following requirements
- What consumer market segment does this commercial appear to be targeting (demographics/psychographics)?
- What sensory stimuli do the marketers use to gain the attention and create meaning (interpretation) for the target audience?
- Are any Behavioral or Cognitive learning strategies used by the company?
- What level of need from Maslow's Hierarchy does the company aim to satisfy with this specific product/service? Explain.
- Is the concept of 'Ideal Self' used by the marketers in this commercial? If so, how and if not, what other aspects of self concept are used.
- Do the marketers increase their appeal to the target group by using lifestyle, emotions, sexuality, humor or fear? How do they do it?
- Are consumers likely to use Extended Problem Solving, Limited Problem Solving or Habitual Decision Making in the purchase of this product. Please explain.
- Discuss aspects of Group Influence present in this commercial. What type(s) of social power are prominent within the reference group for this advertisement?
- What social class does this product/service likely appeal to and why? What status do you think this gives the consumer in relation to their peer group?
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