Project Title: Desert Taco Opportunity

Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, youve determined that there is an opportunity to increase your organizations customer base through the introduction of desert tacos in your food truck menu.

Project Objectives

Identify the top three potential customer groups for this opportunity and describe their characteristics and preferences.

A project plan is based on research and organizational goals.To seean exemplar project plan, review the Project Plan Example.

Use the Project Plan Template and the business needs identified in your Week 3 Balanced Scorecard to:

Scorecard Areas

(week 3 card) Develop at least three strategic objectives for each of the four balanced scorecard areas.

Financial Objectives	Measures	Targets: Timeline/ Metrics
Increase market share	Total Revenue	Increase 5% in first year
maintain the brand image of being the most valuable brand	Continue with the product innovation activities and look towards harnessing the benefits of areas like green technology.	Relevant Product innovations by next year.
Maintain the global positioning	Staying relevant by investing in the best technology and raw materials for creating products which will be best in the competitive market.	Technological advancement by next year.
Maintain the best quality of service delivery.	Service standards are to be improved further to provide the best service in the competitive market.	Achieve error free service delivery by next year.

Customer Objectives	Measures	Targets: Timeline/ Metrics
Increase customer value	Increase profit contribution per customer	Increase 5% in first year
impartibility with widely available software's.	Approach towards a version which supports the software's available in other OS like Android friendly software's.	Products suitable to meets the needs of different customer segments by next 2 years.

• Develop the project objectives.
• Explain what operational steps will be taken to achieve your stated objectives.
• Identify the responsible person(s) for eachoperational step.
• Outline a timeline for each operational step.

Justify the choices you made in your project plan in a 525- to 700-word response on the Project Plan Template.

Note: Review Strategic Management 12 Most Popular Cases in Connect. Access the case studies from the folder on the main course page in Blackboard.

Cite any sources according to APA guidelines.

Project Title: Desert Taco Opportunity

Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, youve determined that there is an opportunity to increase your organizations customer base through the introduction of desert tacos in your food truck menu.

Project Objectives

Identify the top three potential customer groups for this opportunity and describe their characteristics and preferences.

Operational Step	Responsible Person	Timeline
Review the organizations customer database to determine potential customer groups	Leo (Market Research Manager)	9/30 (1 week)
Identify the top 3 groups to target based on volume, brand loyalty, and location	Betty (Director of Marketing)	10/7 (2 weeks)
Survey customers regarding food preferences and potential menu items	Tom (Customer Service Representative)	10/21 (4 weeks)
Share customer feedback with inventory and operational teams	Betty/Tom	10/28 (5 weeks)

Determine the top 5 locations and times to complete a pilot study with your test market.

Operational Step	Responsible Person	Timeline
Review sales data to determine peak sales opportunities by location	Jim (Director of Sales)	9/30 (1 week)
Identify the top 5 locations in which to conduct the desert taco pilot	Jim	10/7 (2 weeks)
Create marketing collateral and social media communications to promote the desert taco pilot	Oliver (Media Relations Manager)	10/21 (4 weeks)
Provide expected volume and product information for the inventory team	Jim	10/7 (2 weeks)

Estimate the required inventory and supply chain needs necessary to support the desert taco pilot.

Operational Step	Responsible Person	Timeline
Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.	Louise (Controller)	10/14 (3 weeks)
Source supply companies and obtain product pricing quotes and delivery timelines.	Louise	10/21 (4 weeks)
Determine shipment and storage needs to support the pilot.	Louise and Ben (Operations Manager)	10/21 (4 weeks)
Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.	Louise	10/28 (5 weeks)