Project Title: Sustainable Transportation Solutions in Germany

$1)$ Information on the chosen product$/$service: Electric Vehicle Car$-$Sharing Service. Our selected area of concentration is the establishment of an electric vehicle $($EV$)$ car$-$sharing program in Germany.

Task:

With your group members, develop a comprehensive business plan for an original or existing product or service and company in the country of your choice. For e$.$g$.$ you may be developing a new clothing line in Brazil. Or$,$ you may be setting up a new or expanding an existing restaurant$/$hotel chain in India.

Follow the outline and guidelines for the paper as shown in the sample international business plan Download sample international business plan$($if there are some sections of this sample plan that are not applicable to your product$/$service and company, then you can skip those sections$).$

MARKET ANALYSIS

Executive Summary $($Summary of the key points from the entire section, listing the most important items that the busy executive should be aware of; about $1$ page or less$)$

a$.$ Introduction

b$.$ The Product

Assessment of the Product as an Innovation $($the way the product would be perceived by target market in terms of compatibility with the market$$s technology level$)$

Problems and Resistance to Product Acceptance Based on Preceding Evaluation

c$.$ The Market

Description of the market$($s$)($particularly in which the product will be sold$)$ Geographical region$($s$)$

Transportation and communication available in the region$($s$)($as relevant to the product$)$

Consumer Buying Habits $($where$,$ how, and why do consumers buy the product$)$ Product$-$Use Patterns $($how do buyers use the product; note, this can vary by

country$)$ Product Feature Preferences

d$.$ Distribution of the Product

Retail or Wholesale Outlets through Which Product Is Normally Sold Product Sales by other Intermediaries Advertising and promotion. Advertising Media Usually Used to Reach Your Target Market$($S$)$ Sales Promotions Customarily Used $($sampling$,$ coupons, etc.$)$

e$.$ Pricing Strategy $($Obtain this information if you can, but don$$t pester your company for it$)$

Customary markups

Types of Discounts Available

f$.$ Compare and Contrast your Product and the Competition$$s Product$($s$)$ Competitor$$s Product$($s$)($including brand name, features, and packaging$)$ Competitor$$s Prices

Competitor$$s Promotion and Advertising Methods Competitor$$s Distribution Channels

g$.$ Market Size

Estimated Industry Sales for the Planning Year Estimated Sales for your Company for the Planning Year

h$.$ Government Participation in the Marketplace Agencies that Can Help You

Regulations $($regarding the product$)$