Promote your own brand by applying the different concepts, theories and tools you learned throughout this course. The following prompts may guide you in writing up your term paper.

1) Explain how you can choose popular culture to promote your brand

2) Explain how you can use group influence to entice your target market to select and buy your product (what type of influence you can also use)?

3) Explain how you can motivate the target consumers to buy your brand you can also reflect certain terminal values underlying your brand by constructing a means-end chain model for your brand

4) Build a personality for your brand to position it in the minds of your target consumers

5) Use sensory marketing and Gestalt principles to promote your brand

6) Use classical conditioning and instrumental conditioning to promote your brand

7) Construct an associative network for your brand

8) Explain how consumer attitudes are formed towards your brand