Promotion and sales promotion are two controversial terms in the marketing and advertising fields because they are often used interchangeably but they are not the same thing in practice. Conceptually, Promotion is one of the 4Ps in the marketing mix. To prepare for this Discussion, review the resources, and search for more related resources on the internet. Then reflect, consider and explain their potential advantages and limitations in detail on how sales promotion and advertising may influence product awareness/sales in the market. In your Discussion post for this week Click on the button. Read at least two of your colleagues posts, and in one or more of the following ways: i. Support a colleagues position on the advantages and limitations of sales promotion and advertising. ii. Refute a colleagues claim regarding the advantages and limitations of sales promotions and advertising.