Promotion Principles:

Chapters 1, 2, 4, 7, 10

Starbucks opens a new restaurant offering called Starnight. It is open evenings 4 pm-close and focuses on dinner offerings vs breakfast and lunch. Besides their current drinks, they do offer specialty alcohol drinks on the menu. During the week (not weekends as they are already busy) they offer many event nights such as study night, date night, ladies' night, cooking night, crafters night, sports night, etc.

Who will be the target market for your IMC Campaign - (Chapter 4)

List a Demographic

List a Psychographic

Describe what your logo, slogan, and theme of the campaign would be. (Tell about all three in a few sentences). For theme: Describe what an ad would look like, sound like, who would be in it? (Ch 1 & 2)

Logo:

Slogan:

Theme:

3. List one traditional media (Ch 7) you would use for this campaign. Use terms from the class, to defend why they are the right choices. (advantage)

Traditional choice:

Advantage:

4. Describe one alternative media selection you could use for this campaign, and defend why it is a good choice. (Ch 10)

5. How will you ensure that IMC is present in this campaign? List as many things as possible to demonstrate your understanding of IMC and how it will be applied in this campaign. (Ch 1 & 2)