Question
Promotions: There are a number of steps listed in chapter 19 that explain what needs to be done to develop effective communications. Please select a
Promotions: There are a number of steps listed in chapter 19 that explain what needs to be done to develop effective communications. Please select a product (apple, Starbucks, or which ever) to explain these steps.
Steps in chapter 19 are: Awareness, knowledge, liking, preference, conviction, and purchase.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
