You read about the importance of targeting specific segments and developing a positioning strategy that appeals to those segments. Your assignment is to apply these critical concepts to your marketing plan. First, refer back to the career objectives (What company you want to work for and what graduate school you want to attend) that you have already developed. Next, think about and clearly articulate how you will position yourself for your target market. There are a limited number of openings for good jobs and quality graduate schools.

To maximize your chances of success, you must plan ahead and use the marketing strategies you have learned to position yourself properly in a very competitive environment. You should ask yourself questions such as:

How can I best position myself for a job with one of these organizations?
What classes have a taken or what experiences have I had that position me for the graduate school I want to attend?

Write a one-paragraph personal positioning statement that includes succinct answers to those questions.