Prompt: You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for an existing (fictional) client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns.

In addition to the Client Packet, you will find supporting resources, information, and templates in the Campaign Toolkit

https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=13308

For this milestone, you will develop the content plan for your campaign proposal. Specifically,the following critical elements must be addressed:

a.Requirements: Outline the types of content and key information needed for the selected channels.

b.Touch point Map:Develop a visual map that illustrates content touch points for paid, owned and earned channels.

c.Messaging Guidelines: Develop messaging guidelines, based on channel specifications and campaign goals, that maximize content effectiveness.

d.Legal Issues:Identify potential legal requirements and concerns related to content.

e.Ethical and Cultural Issues:Identify potential ethical and cultural issues related to content and propose possible responses to address these concerns.