Question
Pronghorn Motors is an auto retailer. Salespeople have the authority to negotiate with customers for price, but they are given target profits. The firm classifies
Pronghorn Motors is an auto retailer. Salespeople have the authority to negotiate with customers for price, but they are given target profits. The firm classifies the cars it sells into one of three broad groups: economy, family, or luxury. Target sales and average expected contribution margins per unit for March were estimated as follows:
Class | Unit Sales | Average Contribution Margin | ||
---|---|---|---|---|
Economy | 10 | $410 | ||
Family | 20 | 890 | ||
Luxury | 5 | 1,360 |
During March, the auto manufacturer ran a special promotion to reduce an overstock of economy cars. The manufacturer offered to pay directly to the salespeople a bonus of $58 for each economy car sold. Actual sales and total contribution margin earned by Pronghorn Motors for March turned out to be as follows:
Class | Unit Sales | Total Contribution Margin Earned | ||
---|---|---|---|---|
Economy | 25 | $7,340 | ||
Family | 10 | $8,700 | ||
Luxury | 3 | $4,510 |
(a)
Calculate the contribution margin budget variance. (Enter all amounts as positive.)
Contribution margin budget variance | $Type your answer here | Choose your answer here |
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