Provide a brief summary and a reflection of the following short article: Meek et al_2021 - A big data exploration of the informational and normative influence

In your summary/reflection, ensure you focus on these aspects:

What the aim of the research was, what methodology the authors used, and what the main results were (just provide a short overview of each); How you believe you could use the software Leximancer (refer to p. 359-360 for an explanation) to help you analyse data to understand the customer journey on digital marketing channels (use practical examples for this).