Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing

* Give a brief overview of the case.

* Was the ASR 1000 launch campaign a success? How would you measure the success of the launch campaign?

* How does Cisco assess the return on marketing investment from social media campaigns?

* Can other B2B companies use social media for product marketing like Cisco did?

* How does Cisco link the value proposition of the product and the company to the social media campaigns?