Provide an example of a specific situation at your job or in your daily life as a consumer in which cluster analysis might have helped your company and/or yourself to derive meaningful insights for better decision making.

A. What was the problem?

B. How could cluster analysis assist in solving that problem?

C. What kind of clustering variables would have been most useful to choose to conduct the clustering?

Specify what the observations (the cases or objects you would like to cluster) would be in that instance and what kind of clustering variables would make the most sense to use in your case to conduct the clustering.