Provide Background on the chosen Product$/$Service

Provide Market Research $($inclusive of a SWOTT analysis$--$include threats and trends$)$

Define the Target Audience

Describe the Market Strategies

Define the Goals & Objectives

Explain the Media & Tactics that will be used

Provide a Marketing Budget

Detail the Marketing Action Plan

List the Metrics$--$how will you define success?

Explain the Content Plan & Marketing Roll$-$Out Schedule