Question
Provide recommendations on atleast 3 potential changes to AMUL : The taste of India , for improvement - a) Distribution Channels of AMUL b)Integrated Marketing
Provide recommendations on atleast 3 potential changes to AMUL : The taste of India , for improvement -
a) Distribution Channels of AMUL
b)Integrated Marketing Communications of AMUL
c) Marketing Strategy of AMUL
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
