1. Provide substantive feedback to a classmate. Do you agree with their assessment of the firm's marketing strategy and their recommendation to the firm? Do you have anything to add?

I have chosen Massage Therapy for my service. Massage therapy is the manipulation of muscles and other soft tissues by kneading, stroking, or rubbing. The benefits of massage include relaxation, reduced stress, lessening pain and muscle tightness, increased circulation, increased mobility, improved sleep quality, and many more. The product category I would put massage therapy in is general health and specialty service. I suppose you could say it is part of a service line. I can perform several services such as sugar scrubs, hot stone, prenatal, sports, deep tissue, and Swedish massage. This service is a specialty offering. This service has its brand name, Balance and Flow Massage.

One good thing about massage therapy is that we do not compete in practice. We work together. There are 3 or 4 other massage therapists in my area. I would more likely consider them as colleagues than competitors. I will price my services slightly higher than the other massage therapists in town to maximize profits. the distribution channel is a direct channel because I am the provider and the consumer receives this service directly from me. I plan to use many options from the promotional mix. Sales promotions example, for friend referrals and birthdays. I will also advertise in the local newspaper and flyers at local businesses, and I will help the community to create good Public relations. I plan to sponsor local events such as 5k races or concerts in the park. I will have a lot of social media marketing with Facebook, Twitter, Snapchat, and Instagram.

I feel that this service will be very successful. I am setting goals of over 100,000 for my first year of gross net income. the only thing I wish I could change is having a partner in this business that works with me. So that if something comes up, I have a backup massage therapist to help. Two heads are better than one, they always say.