Provide your perspective on the contemporary impact ofinfluencer marketing,

and the integration/use ofkey opinion leadersin marketing campaign planning.

1)In your opinion,canmodern marketing exist without influencers and KOLs?Explain your position.

2) Name 2-3 influencers or KOLs that you connect with.Explain whatappeals to you about them.

3) Provide your opinions about the content of (and assertions made by) the two articles provided. Do you agree with the predictions outlined in each article?

thedrum.com/opinion/2019/12/13/seven-predictions-influencer-marketing-2020

and adweek.com/brand-marketing/3-ways-influencers-marketing-will-come-further-mature-in-2020/link to open resource.