Psychology and Life Insurance. Why is it difficult for many people to buy life insurance even though they need it to protect loved ones? (Select all applicable answers below.) A. The decision to buy life insurance will result in one lump sum payment, and people may feel that there is a chance to earn a good interest rate. B. Psychology can discourage people from making the decision to buy life insurance. It is natural human behavior to focus on more enjoyable events, such as a wedding or a vacation, instead of death. C. People tend to defer the decision to buy life insurance because they do not think their family will need the money. D. People tend to defer the decision to buy life insurance because they do not want to think about it. E. Psychology can encourage people to make the decision to buy life insurance. It is natural human behavior to focus on what will happen after your death rather than on more enjoyable events, such as a wedding or a vacation. F. The decision to buy life insurance will result in periodic payments, and people may feel that there is no immediate benefit or satisfaction in return. People would rather spend their money on products or services that provide an immediate benefit. L.2