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Public and Policy makers have developed a substantial body of laws and regulations to govern advertising, sales promotion, personal selling, and direct marketing but still

Public and Policy makers have developed a substantial body of laws and regulations to govern advertising, sales promotion, personal selling, and direct marketing but still abuses may occur. Critically discuss issues regarding advertising, sales promotion, and personal selling in the context of socially responsible marketing communication.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Authors: Terence Shimp, Craig Andrews

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978-1111580216, 1111580219

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