Public relations teams are constantly monitoring the internet for articles written about their organization or their stakeholders, and if necessary they will counter or continue the conversations. Many entry-level public relations employees are tasked with evaluating market news to ensure no bad publicity goes unnoticed.

You are tolocate an article written about an organizationand discuss the topics presented.

Select an article, provide a brief summary. What affect may the article have on the organization about which the author writes?What can a company do to counter (or support) what the author suggests?