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Public Service Announcements warning consumers against th often fail because those consumers that engage in this type advertisements. This behavior is known as: ( Chapter

Public Service Announcements warning consumers against th often fail because those consumers that engage in this type advertisements. This behavior is known as:

(

Chapter

5)

.

Perceptual defenseb. Selective exposure C

.

Selective distortiond. Selective retention e

.

Perceptual vigilance

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