1. Pumphrey Oil & Gas has grown over 25%, year over year since 2015, after implementing its CRM process and supporting software.Recently, the CEO of the company, Matt Pumphrey, has directed the organization to aggressively move into analytics-based decisions.

In today's meeting, Matt's direct reports have all been told to bring two things to the board meeting. First, bring a plan for implementing analytics throughout their organizations. Second, each executive is to identify one action the company should take as a result of the results of their pilot analytics project.

James Spencer, the Chief Marketing Officer, is nervous about telling the board his plan. James plans to suggest to the board that Pumphrey O&G drops Saudi Aramco as a customer.James knows what the initial reaction will be, because the company has put so much effort into the customer retention and development programs, using its CRM data. Describe what the analytics may have shown and develop an explanation that James can use when presenting to the board that supports his decision and explains why he would suggest such a crazy idea.

Also, develop reasons not to drop Aramco. For both sides of the argument, use the course content to (1) explain why this might be a good idea and (2) why this might be a bad idea. Use the course content to support your reasoning for James suggestion and for the explanation why this might be a good idea and why it might be a bad idea. (Note: this is NOT an analytics question; so, the explanation only relates the to results of the analytics, not the process of running the analytics that we have discussed in the technology topics this past week).