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Purchase frequency is related to the scheduling of advertising how? 40 Multiple Choice 8 00:21:16 O Frequent advertising can depress the number of times a

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Purchase frequency is related to the scheduling of advertising how? 40 Multiple Choice 8 00:21:16 O Frequent advertising can depress the number of times a buyer purchases a product during its life cycle. The more frequently the product is purchased the less advertising repetition is required. How frequently a product is purchased is independent of the advertising schedule. Advertising regularly is the best method to prevent a consumer from trying competitive brands. Flighting advertising schedules are best for converting brand-loyal and frequent customers of the firm's product

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