Purpose:

Balanced scorecards are widely used by companies to "balance" their financial with nonfinancial objectives. Construct a Google search using the phrase "Coca-Cola balanced scorecard" or "balanced scorecard images" or "balanced scorecard examples" to see examples. Remember to use current information for your balanced scorecard.

Instructions

1. Construct a new and improved balanced scorecard for Coca-Cola.

2. Explain why your recommended balanced scorecard is best for Coca-Cola.