Pursuing a strategy of social responsibility and corporate citizenship

enhances the power and effectiveness of a company's advertising expenditures whenever the company's spendin responsible activities is above the industry average.

helps increase a company's image rating, provided the company spends a meaningful amount on socially respons and such spending is sustained over a multi$-$year period.

helps increase a company's global sales volume and global market share of branded footwear whenever the comp spending for socially responsible activities is above $$10$ million.

boosts a company's sales of branded footwear when a company wins one or more Gold Star Awards for Corporate given by the World Council to Promote Exemplary Corporate Citizenship.

has the effect of boosting the company's EPS, ROE, and stock price whenever the company's spending for socially activities is the highest in the industry.