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PWC Systems Inc. makes personal watercraft for sale through specialty sporting goods stores. The company has a standard model but also makes custom-designed models. Management

PWC Systems Inc. makes personal watercraft for sale through specialty sporting goods stores. The company has a standard model but also makes custom-designed models. Management has designed an ABC system with the following activity cost pools and activity rates:

Activity Cost Pool Activity Rates
Supporting manufacturing $ 18 per direct labour-hour
Order processing $216 per order
Custom design processing $238 per custom design
Customer service $305 per customer

Management would like an analysis of the profitability of a particular customer, WaveRider, which has ordered the following products over the last 12 months:

Standard Model Custom Design
Number of watercraft 19 7
Number of orders 4 7
Number of custom designs 0 7
Direct labour-hours per watercraft 21.5 19.0
Selling price per watercraft $12,000 $14,600
Direct materials cost per watercraft $8,650 $9,230

The companys direct labour rate is $26 per hour.

Required:

Using the companys ABC system, compute the customer margin of WaveRider.

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