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Q 1 0 ) A car dealer conducted a study on 1 0 0 transactions during the period of one month, and noticed that, 5

Q10) A car dealer conducted a study on 100 transactions during the period of one month,
and noticed that, 50 customers were "young-age", 30 customers were "middle-age", and
20 customers were "seniors". It also noticed that 70% of "young-age" customers
purchased model A, and 30% purchased model B.90% of "young-age" customers
financed their cars. Furthermore, the car dealer noticed that the" middle-age" customers
purchased both models equally (50%-50%. Only 20% of the" middle-age" customers
financed their cars. The study also showed that 80% of the "senior" customers purchased
model B, and 20% purchased model A. They never financed their vehicles.
Finally, going through the financing accounts, the dealer noticed that 39 Model A cars and
12 Model B cars were financed.
a) Derive the co-occurrence matrix based on the transactions described above.
b) Calculate support, confidence, and lift values for the following rules:
a. Young-age customers finance their cars.
b. Middle-age customers purchase model B.
c) Which rule is strong? Why?
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