Q$1.$ Consumers are bombarded by stimuli that they could not pay attention to all

of them. Consequently, getting a consumer$$s attention is even hard and more

challenging to marketers in today market.

Companies are aware about the relevance of using social media $($e$.$g$.$ Facebook,

Youtube, Twitter, etc.$)$ to grab consumers$$ attention and generate interest for their

product and services.

Review the sensory stimuli outlined in chapter $2($pages $37-46)1$

$.$

Discuss what kind of stimuli applied in social media, a company$/$marketer

could use to gain consumer$$s attention. Discuss the sensory impacts on user$$s

perception.