Q$2.$ Below is an overview of the International Planning Process. In Phases $1$ and $2$ of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions that may exist in a country that would lead a marketer to exclude a country in each phase. International Planning Process Information derived from each phase, market research, and evaluation of program performance Phase $1$ Preliminary analyzing and screening: Matching company$/$country needs Environmental factors, company character, and screening criteria Company character $$ Philosophy $$ Objectives $$ Resources $$ Management style $$ Organization $$ Financial limitations $$ Management and marketing skills $$ Products $$ Other Home$-$country constraints $$ Political $$ Legal $$ Economic $$ Other Host$-$country$($s$)$ constraints $$ Economic $$ Political$/$legal $$ Competitive $$ Level of technology $$ Culture $$ Structures of distribution $$ Geography $$ Competition Phase $2$ Defining market segments and adapting the marketing mix accordingly Marketing mix requirements: defining and selecting market segments Product $$ Adaptation $$ Brand name $$ Features $$ Packaging $$ Service $$ Warranty $$ Style $$ Standards Price $$ Credit $$ Discounts Promotion $$ Advertising $$ Personal selling $$ Media $$ Message $$ Sales promotion Distribution $$ Logistics $$ Channels Phase $3$ Developing the marketing plan Phase $4$ Implementing and controlling Marketing plan development $$ Situation analysis $$ Objectives and goals $$ Strategy and tactics $$ Selecting mode of entry $$ Budgets $$ Action programs Implementing, evaluating, and controlling $$ Objectives $$ Standards $$ Assign responsibility $$ Measure performance $$ Correct for error