Question
Q. Devise a customer loyalty program aimed at preventing brand switching on the following categories. (Make your own assumptions for choosing brand names.) ANY ONE
Q. Devise a customer loyalty program aimed at preventing brand switching on the following
categories. (Make your own assumptions for choosing brand names.) ANY ONE
a) Herbal health drinks
b) Online Grocery Stores
Use examples if necessary
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
