Q. How should the current marketing strategy be changed? please include the following concepts

current strategic business planning: Mission -> Vision -> Business Model -> Marketing Strategy and/or SWOT -> STPD -> 4P

however, dynamic changes happen: ICT as Primary drivers

Newly-emerged phenomena:

1) M2M vs. H2H, Online vs. Off-line, Substance vs. Style

2) Subculture: youth, women, netizens

3) Competitor: online-only bank, Air BnB, etc

Customers' decision making process

Brand integrity, STP, 4P, Brand identity, Brand image, market share

New wave marketing?